Two games with the same audience can earn very differently from ads. The difference is usually in the setup: which networks compete for each placement, in what order, and where the placements sit in the game.
What we set up
- Mediation and waterfalls per placement
- Rewarded, interstitial and banner placements that respect the player
- Monitoring of eCPM and fill rate per network
Waterfalls on our platform change remotely, so tuning does not wait for the next release.