Cheap installs are easy to buy and worth nothing if the users leave on day one. We run paid user acquisition against retention and revenue, using our own analytics to see what each cohort actually does.
How we run campaigns
- Launch with small tests across networks and creatives
- Read retention and revenue per cohort, not just cost per install
- Scale what pays back, cut what does not
Creatives
We produce and test creatives continuously: new hooks, new formats, new first seconds.